Joico Purple Shampoo for Blonde or Gray Hair with UV Protection

Keep Your Blonde Hair Cool with Color Balance Purple Shampoo for Blonde & Silver Hair

From the manufacturer

When your blonde hair starts to lose its cool, reach for Color Balance Purple Shampoo. This instant corrective shampoo is specifically designed for color-treated hair and works to eliminate unwanted yellow tones. Whether you have highlighted icy blondes, silvery grays, ombré, or balayage looks, this unique formula will preserve their vibrancy while banishing brassy warmth. Not only does it shield your hair from the elements, but it also boosts shine and strengthens your locks.

To use, apply to wet hair, lather, leave in for 1-3 minutes, and then rinse. For best results, use 2-3 times a week.

Here's why you'll love it:

• Long-lasting results for up to 12 washes
• Boosts shine and smoothness
• Makes hair over 2X stronger*
• Paraben-free

*Compared to a non-conditioning shampoo, Color Balance Purple Shampoo and Conditioner combination reduces combing breakage on damaged hair.

For all your hair concerns, choose the best Joico collection:

• Color Balance Purple
• Defy Damage
• YouthLock
• K-Pak Color Therapy
• Moisture Recovery
• Hydrasplash
• Blonde Life

Customer Reviews:

• Color Balance Purple: 4.6 out of 5 stars with 13,240 reviews
• Defy Damage: 4.7 out of 5 stars with 4,862 reviews
• YouthLock: 4.5 out of 5 stars with 425 reviews
• K-Pak Color Therapy: 4.7 out of 5 stars with 5,277 reviews
• Moisture Recovery: 4.7 out of 5 stars with 3,407 reviews
• Hydrasplash: 4.7 out of 5 stars with 1,418 reviews
• Blonde Life: 4.6 out of 5 stars with 1,877 reviews

Price:

• Color Balance Purple: $16.10
• Defy Damage: $17.50
• YouthLock: $25.00
• K-Pak Color Therapy: $16.10
• Moisture Recovery: $16.10
• Hydrasplash: $18.40
• Blonde Life: $25.00

Suitable for:

• Color-Treated Hair
• Processed, Color-Treated Hair
• Mature, Dry Color-Treated Hair
• Thick, Course, Curly Hair
• Thin, Fine, Wavy Hair
• Blonde, Highlighted Hair

Hair concerns addressed:

• Fading, Damage, Breakage
• Damage, Split Ends, Breakage
• Dryness, Dullness, Brittle Hair
• Fading, Damage, Breakage
• Dry, Frizzy, Breakage
• Dry, Dull, Lifeless Hair
• Damage, Brassy, Dullness

Key ingredients include:

• Keratin, African Manketti Oil
• Moringa Seed Oil, Arginine
• Collagen, Buriti Fruit Oil
• Keratin, African Manketti Oil
• Sea Kelp, Jojoba Oil
• Sea Kelp, Coconut Water
• Monoi & Tamanu Oil, Arginine

Fragrance options:

• Pear, Apple, Cedarwood, Amber
• Apple, Tuberose, Sandalwood
• Cucumber, Gardenia, Warm Musk
• Pear, Apple, Cedarwood, Amber
• Orange, Hyacinth, Vanilla
• Lemon, Green Apple, Coconut
• Nectarine, Jasmine, Vanilla

Frequently Asked Questions:

1. How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones? Results last for up to 12 washes.

2. Does it smell like hair-color chemicals? Color Balance Shampoos and Conditioners have a delicious fragrance with notes of citrus, fruits, greens, florals, and woods.

3. Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often? No need to worry! The green tea extract in Color Balance Shampoo helps neutralize brassy, yellow tones and does not turn your hair green.

product information: